Introduction
A strong logo is incredibly valuable for a law firm. It's often the first thing potential clients see, instantly communicating professionalism and building trust. Think of it as the face of your brand – a well-designed logo sets the right tone and shows people what your firm is all about.
It helps you stand out in a busy market and can even hint at your firm's style or area of focus. Ultimately, a great law firm logo ties together all your marketing efforts, from your website to your business cards, creating a consistent and professional image.
A good logo is something you want to get right. That's why we've collected the 50 best law firm logos that we could find, to help inspire you and set the standard for what a good logo should look like in an industry that often overlooks design.
From a design perspective, a strong law firm logo effectively communicates the firm's unique brand and connects with its target audience through strategic color choices and clear, appropriate typography. Crucially, it must also be simple for memorability, and technically versatile to ensure it remains legible and impactful across all sizes and applications, from digital to print. So with this in mind, lets look at some of the best law firm logos in the field today.
50 inspiring law firm logos
- Simpson Grierson: The geometric pattern integrated into the typography adds a modern and unique visual elements.
- ASCO Legal: ASCO Legal, a VXT client, uses an abstract bird/phoenix symbol to provide a dynamic and memorable graphic element above the clean text.
- Mccarthy Tetrault: The combination of lowercase letters and varied line weights creates a modern, approachable, yet sophisticated feel.
- Hecker Fink LLP: Elegant serif typography gives this logo a classic, refined, and established appearance.
- Leigh Day: Bold, black, condensed typography creates a strong, impactful, and easily recognizable wordmark.
- Susman Godfrey: The distinct red underline adds a strong, confident visual element that highlights the name.
- Gilbert + Tobin: The prominent, stylized 'G' initial serves as a strong brand mark paired effectively with the firm name.
Speaking of Gilbert + Tobin: Check out our File Notes podcast episode with Gilbert + Tobin CEO, Sam Nickless. - Neilsons Lawyers: The blue color and slightly stylized font with integrated elements create a dynamic and professional look.
- Mancuso Carey: The centered layout and clear separation of names with different fonts suggest both individuality and partnership, using subtle gold tones for elegance.
- Dentons: The distinctive purple shape and modern font create a sophisticated and unified brand identity.
- Grodecki Rybacki: A strong, abstract symbol paired with clean typography provides a modern and professional look.
- Parry Field Lawyers: Classic typography combined with a warm visual element balances tradition with approachability.
- Saunders & Co: They may be a VXT client, but we're not being biased! Their bold contrast and clear symbol make for an energetic and easily recognizable mark.
- Payne Hicks Beach: Elegant, traditional typography effectively conveys a sense of long-established heritage.
- Duncan Cotterill: A dynamic geometric symbol and clean font suggest structure, connection, and modern professionalism.
- Lavery: The vibrant green bar and friendly lowercase font offer a fresh, modern, and approachable feel.
- Hedges Law: Potentially another bias of ours, but as a long term client of VXT, we think Hedges Law has a beautiful brand identity. Their strong, simple typography in all-caps creates a powerful, clear, and modern presence.
- Skadden: The bold red rectangle and high-contrast white text deliver an impactful and highly memorable identity.
- Fillmore Riley: The slight modification to the 'R' adds a subtle, unique touch while maintaining clean, modern typography.
- Latham & Watkins: Using all-caps with classic spacing creates a formal and established appearance.
- Miller Thomson: The stylized asterisk symbol provides a unique, memorable graphic element that adds a touch of dynamism to the clean text.
- Kirkland & Ellis: Simple, well-spaced sans-serif type in all-caps projects confidence and clarity.
- Stewarts: The use of a rich purple color and elegant serif font conveys a sense of quality and tradition.
- Kelson Lopes: A strong, abstract 'K' symbol combined with clear text creates a bold and professional visual identity.
- Wynn Williams: Distinctive, slightly condensed serif typography gives this wordmark an elegant and unique character.
- AJ Park: The minimalist, angular symbol preceding the name provides a modern, sharp, and recognizable mark.
- Anderson Lloyd: The friendly, lowercase sans-serif font and bright blue color give this brand an approachable and modern feel.
- Nest Legal: Another wonderful client of VXT's, we think Nest Legal has a friendly, unique identity. The intricate, symbolic "nest" graphic combined with a clean font creates a unique and meaningful identity.
- Williams & Connolly: Simple, elegant typography in all caps conveys professionalism and gravitas.
- Cavell Leitch: A distinctive bracket element integrated into the name provides a modern, unique visual hook.
- Blakes: The use of elegant, fluid script typography offers a sophisticated and distinctive signature look.
- Chapman Tripp: A stylized 'c' symbol with the integrated circle creates a simple, memorable, and modern mark.
- Tompkins Wake: The vertical line separator and strong, classic typography create a balanced and solid impression.
- Pitt & Moore: The strong initial ampersand and clear typographic hierarchy establish a sense of tradition and structure.
- Ashurst: Bold, distinctive serif typography gives this wordmark a strong, established, and sophisticated presence.
- Torys: The use of classic, widely-spaced serif letters creates an air of elegance and timeless professionalism.
- Sidley: The use of a confident blue color and clean, widely-spaced typography gives a strong and professional impression.
Speaking of Sidley: Check out our File Notes podcast episode with Shane Goudey from Sidley.
- WRMK lawyers: The lowercased name with a distinctive orange stacked element creates a modern and unique visual signature.
- Clayton Utz: Simple, elegant typography in a muted color conveys sophistication and understatement.
- Hesketh Henry: The bold, stacked typography creates a strong, modern, and impactful wordmark.
- Harkness Henry: The elegant serif font and classic layout provide a timeless and distinguished feel.
- Lane Neave: The lowercase typography and period create a friendly, approachable, and slightly informal modern look.
- Aspiring Law: The vibrant red color and slightly dynamic script/serif combination suggest energy and forward movement.
- Osler: A sophisticated serif font in a warm color gives the logo a refined and established character.
- Cooley: A simple, bold, rounded sans-serif font creates a modern, confident, and approachable identity.
Speaking of Cooley: Check out our File Notes podcast episode with Josh Seidenfield from Cooley!
- Buddle Findlay: The subtle dot integrated into the wordmark provides a modern, minimalist, and memorable detail.
- White & Case: Bold, widely-spaced typography creates a strong, clean, and confident statement.
- Hall & Wilcox: A dynamic, layered 'H' symbol in blue adds a modern, energetic visual element supporting the "smarter law" tagline.
- Lander & Rogers: The small geometric highlight in the ampersand adds a subtle touch of color and modernity to the clean typography.
- Quastels: The refined, widely-spaced typography combined with the smaller descriptor creates an elegant and balanced mark.
So what makes a law firm logo good?
We've seen 50 examples of excellent law firms logos, but what actually makes them a 'good logo'?
A good law firm logo is a strong law firm logo. Creating a strong law firm logo means balancing creativity with clarity, ensuring you've got a logo that will be remembered by those who see it.
Reflect your brand and target audience
Your logo should express your firm's identity—are you bold and aggressive, calm and client-focused, or innovative and forward-thinking? Consider what your ideal client expects and ensure you have a logo design with that in mind.
Strategic color selection
Color influences emotion and perception, there's a reason most law firms have either a black/white or blue color palette.
- Blue – trust, professionalism, reliability.
- Red – strength, power, assertiveness.
- Black/Grey – sophistication, seriousness, tradition.
- Green/Gold – renewal, success, prestige.
If you can stick to a limited color palette you'll ensure consistency. In general, avoid clashing or overly bright tones.
Legible and appropriate typography
Your font should match your brand voice, as a very high level guideline:
- Serif fonts suggest tradition and formality.
- Sans-serif fonts signal modernity and clarity.
When possible, avoid overly decorative fonts and ensure your logo font is readable across print and digital sizes.
Simplicity and memorability
A clean, simple and unique logo is easier to remember and more versatile. Avoid visual clutter or cliché symbols like scales and gavels unless used in a fresh, creative way. If you Google "law firm logo" you'll get a good idea of what to avoid!
Scalability and versatility
Logo's get used everywhere. Your logo should look great on a billboard or a business card. Ensure it works in:
- Black and white
- Reversed color (light on dark)
- Square or horizontal formats
- Website favicons and social profile pictures
- Multiple sizes, from tiny (1 centimeter across) to huge (1 meter across)
Use vector formats (.svg) for easy resizing without quality loss. A vector logo allows you (or a designer) to recolour, edit and make changes to your logo, making it easy to place the logo anywhere on your documents.
If you are looking to update your logo, we recommend reaching out to a local graphic designer, ask them to make sure they provide you with a vector version of your logo. They’ll know what to do!
Conclusion
A well-crafted law firm logo isn’t just a visual element—it’s a cornerstone of your brand. It sets the tone for how clients perceive your firm, builds trust, and differentiates you in a competitive market.
Use our examples provided above as inspiration, and ensure your logo follows the design principles we've listed to ensure your logo is effective, professional, and uniquely yours.
If you’re updating your brand or starting fresh, investing in great logo design is a smart, strategic move that will pay off for years to come.
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